Turning insight into daily action

We help clubs make coaching development practical and repeatable. What we do becomes visible in the small details of interaction, the clarity of the coaching framework, and the way the club operates day to day.

We're looking for partners who want to develop their club in a way that the change shows on the pitch and lasts in everyday work. We focus on how a coach's presence and way of leading shapes the team's learning, focus, and atmosphere—and how this can be improved more effectively by working with the unconscious patterns that guide behavior.

Our work is built on four core pillars: trust, quality, simplicity, and pioneering. In practice, we follow our OOO model: Observation makes what's happening visible, Insight clarifies cause and effect, and Optimization turns what we see into concrete everyday actions. When the next steps are clear and repeatable, they are easy to integrate into the club's coaching pathway.

Collaboration can start as a single project, but we value clubs that want to build long-term: a shared direction, commitment, and a systematic approach to development.

If you'd like to discuss what this could look like in your club, get in touch—we'll start with a short initial assessment.

Contact

Mirko Kareinen
Founder, Coaching Spot Oy

Based: Helsinki, Finland
Email: mirko.kareinen@coachingspot.fi
Phone: +358 50 432 6971