Our Philosophy
From Coach to Coaches
Coaching Spot for Coaches
Our Aim is to Help the Coach Observe a New Deeper Understanding of Their Own Behaviour and it's Correlation to the Team's Behaviour
Almost all clubs and coaches aim to develop their players holistically. Over the years, however, we have noticed a blind spot: a coach's own behavior—words, tone of voice, body language, and presence—continually shapes the team, yet its impact often remains unconscious. When the link between a coach's actions and the team's behavior is made visible, coaching becomes clearer, more effective, and easier to lead in everyday practice.
This is why our vision is to be a global trailblazers in how coaches are coached—and in how a coach's whole behavior (words, tone of voice, body language, and presence) is understood as a driver of players' and teams' performance. With the support of our four core pillars, we make this impact visible and optimizable so that change is both effective and lasting.
Our Four Core Pillars
Trust
We keep what we agree on, and development is done fairly and in a trustworthy way. When a coach has a safe space to look honestly at their own actions, change becomes possible—and it lasts.
Quality
Quality means precise observation and clear insight: we identify the key signals and make them understandable. Then we translate them into practical actions that show up in everyday coaching.
Simplicity
Development only works if it fits into everyday coaching. That's why we break everything into clear, practical steps: what will I do differently in the next session—and why? The goal is a repeatable way of working that shows up in training structure, communication, and daily decisions.
Pioneering
Pioneering means how we are leading mental coaching into everyday football practice in a way that is precise, practical, and grounded in real coaching environments. Everything we do is field-tested, carefully integrated, and designed to create lasting change as part of a club’s culture, not as a separate add-on.
Behind the Philosophy
Coaching Spot's coaching philosophy was shaped on the field—in situations where small nuances change everything: how a coach uses their voice, how present they are, how they move, and where they direct attention. These signals shape the training atmosphere, and from that atmosphere, learning is built.
Behind Coaching Spot is Mirko Kareinen. My background combines hands-on coaching environments with training focused on coach–player interaction: ICF ACC, NCI® Master Practitioner, UEFA C, and Ekkono Youth Master. My learning path has also increasingly moved toward neuroscience-informed thinking and understanding human behavior. Through this, one core idea is clear: a coach's impact does not come only from what they do, but from how they do it—and how that correlates with the team's behavior.
